• This course is designed for professionals involved in sales, business development, or client engagement roles who are looking to sharpen their strategic selling skills in today’s competitive B2B environment. Whether you're new to the sales profession or seeking to refresh your approach with modern techniques, this course will equip you with practical tools to identify ideal customers, build long-term relationships, and close high-value deals with confidence.
• Participants will explore proven frameworks such as SPIN Selling and Challenger Sales, and learn how to apply these techniques in real-world contexts. Through hands-on activities, role-plays, and case studies, learners will enhance their ability to prospect effectively, manage pipelines, handle objections, and deliver persuasive presentations.
• Ideal for professionals in marine, manufacturing, engineering, or services sectors, this course also focuses on digital outreach, CRM usage, and after-sales strategies—ensuring learners are ready to grow customer value throughout the sales lifecycle.

• Able to read, write, speak and listen to English at WSQ WPL level 5
• Able to operate a computer with keyboard, mouse and basic windows apps

Funding Validity Period: 25-09-2025 to 24-09-2027