Search Engine Optimisation Essential
TGS-2021003026
Course Overview
Search Engine Optimisation is a mainstream marketing strategy for any business in any industry. Search Engine Optimisation allows businesses to get free targeted online traffic. This intensive 2-day Search Engine Optimisation course will equip learners with practical Search Engine Optimisation methodology and strategies, and it covers the fundamentals of Search Engine Optimisation, from technical SEO, On-Page SEO to Off-Page SEO.
Who Should Attend
The job role(s)/occupations that this unit would be relevant to may include all occupations in all industries. Some example are Sales and Marketing, Business Development.
Course Duration
2 Days
Total Training Duration (Hour)
16
Course Outline
Learning Unit 1: What Is A Search Engine And How Do They Work?
- Search engine ranking
- Search engine methods of assessing SEO
Learning Unit 2: Determine SEO Strategies
- Organisation’s SEO strategies
Learning Unit 3: Research And Create SEO Keywords
- Search terms, keywords, and keyword density
- Manage keyword research in alignment with SEO objectives to optimise existing content and uncover new opportunities
Learning Unit 4: Examine On-Page SEO
- Elements and structure of websites and webpages
- Provide SEO recommendations pertaining to elements and structure of websites and web pages
Learning Unit 5: Optimise SEO Content Creation
- Partner with editorial and marketing teams to optimise content creation.
Learning Unit 6: Apply Social Media For Off-Page SEO
- Social network media in the context of SEO
Learning Unit 7: Evaluate Internet Marketing Strategies
- Internet marketing strategies of a website
- Criteria for evaluating internet marketing strategies of a website
- Evaluate and interpret the internet marketing strategies of a website
Learning Unit 8: Monitor And Track Web Analytics Dashboard
- Monitor web analytics dashboards and reports to provide inputs on SEO strategies
- Evaluate and interpret the internet marketing strategies of a website
- Internet marketing strategies of a website
- Criteria for evaluating internet marketing strategies of a website
Learning Unit 9: Evaluate And Manage Search Performance
- Processes involved in managing search results
- Criteria for evaluating search performance across channels
- Manage search results and evaluate search performance across channels to improve rankings
Course Learning Outcome
By the end of this course, learners will be able to:
- Manage Search Engine Ranking.
- Implement Search Engine Methods of assessing SEO.
- Determine organisation’s SEO strategies.
- Manage keyword research in alignment with SEO strategies.
- Provide SEO recommendations to elements and structure of websites and web pages.
- Optimise content creation by partnering with editorial and marketing teams.
- Apply the social network media for SEO.
- Evaluate and interpret the internet marketing strategies of a website.
- Monitor web analytics dashboards and reports on SEO strategies.
- Identify the processes involved in managing search results.
- Evaluate search performance across channels to improve rankings.
Pre-requisites
- Be able to operate a personal desktop computer.
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
- Have knowledge of the basic concepts of Digital Marketing.
Funding Information
07 Mar 2021 To 06 Mar 2027
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $700.00 | $763.00 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| Individual (Baseline) | $350.00 | $413.00 |
| Individual (MCES) | $210.00 | $273.00 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| SME | Before GST | With GST (9%) |
| Corporate (SME) | $210.00 | $273.00 |
| Non-SME | Before GST | With GST (9%) |
| Corporate (Non-SME, Baseline) | $350.00 | $413.00 |
| Corporate (Non-SME, MCES) | $210.00 | $273.00 |
Company Sponsored Funding Types
- SME
- Company registered or incorporated in Singapore AND employment size of not more than 200 or with annual sales turnover of not more than $100 million
- 70% of course fee funded
- Non-SME (Baseline)
- Non-SME companies, employee is Singaporean or PR aged below 40
- 50% of course fee funded
- Non-SME (MCES)
- Non-SME companies, employee is Singaporean aged 40 years and above
- 70% of course fee funded
Absentee Payroll Funding for Companies:
- $4.50 per training hour capped at $100,000 per enterprise per calendar year
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Self-sponsored Funding Types
- MCES
- Singaporean aged 40 years and above
- 70% of course fee funded
- Normal
- Singaporean / PR aged 21 years and above
- 50% of course fee funded
