Facebook Marketing Essential
TGS-2020504021
Course Overview
Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.
This intensive 2-day Facebook marketing course will equip learners with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing.
Training Type
Full Time
Who Should Attend
- Supervisory and Managerial
- Professionals in Sales, Marketing and Media, Business Development
- Entrepreneurs, Solopreneurs
- Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign
- Consultants and Educators
Course Duration
2 Days
Total Training Duration (Hour)
16
Course Outline
Learning Unit 1: Basic Of Facebook Ads
- Develop a Facebook marketing strategy
Learning Unit 2: Facebook Audiences And Audience Targeting
- Create custom and lookalike audiences for more efficient ad targeting
Learning Unit 3: Creating And Optimizing Facebook Page
- Create a Facebook page
Learning Unit 4: Creating Facebook Ads
- Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
Learning Unit 5: Facebook Pixel For Retargeting
- Set up a Facebook pixel to measure and optimise advertising campaigns
Learning Unit 6: Scale With Lookalike Audiences
- Create lookalike audiences for more efficient ad targeting
Learning Unit 7:. Audience Insights
- Understand insights reports
Learning Unit 8. Optimizing Your Ads
- Optimising Facebook Ads
Course Learning Outcome
- Develop a Facebook marketing strategy.
- Create a Facebook page and understand insights reports
- Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting.
- Set up a Facebook pixel to measure and optimise advertising campaigns
- Create custom and lookalike audiences for more efficient ad targeting.
- Optimising Facebook Ads
Pre-requisites
- Be able to operate a personal desktop computer.
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
- Have an existing Facebook account.
Funding Information
02 Jun 2020 To 04 Aug 2026
Course Pre-Requisites
Price
| Course Fee Payable | ||
|---|---|---|
| Original Fee | Before GST | With GST (9%) |
| Course Fee | $650.00 | $708.50 |
| Individual Pricing (Fee payable to Training Provider) | Before GST | With GST (9%) |
| Individual (Baseline) | $325.00 | $383.50 |
| Individual (MCES) | $195.00 | $253.50 |
| Corporate Pricing (Fee payable to Training Provider) | ||
| SME | Before GST | With GST (9%) |
| Corporate (SME) | $195.00 | $253.50 |
| Non-SME | Before GST | With GST (9%) |
| Corporate (Non-SME, Baseline) | $325.00 | $383.50 |
| Corporate (Non-SME, MCES) | $195.00 | $253.50 |
Company Sponsored Funding Types
- SME
- Company registered or incorporated in Singapore AND employment size of not more than 200 or with annual sales turnover of not more than $100 million
- 70% of course fee funded
- Non-SME (Baseline)
- Non-SME companies, employee is Singaporean or PR aged below 40
- 50% of course fee funded
- Non-SME (MCES)
- Non-SME companies, employee is Singaporean aged 40 years and above
- 70% of course fee funded
Absentee Payroll Funding for Companies:
- $4.50 per training hour capped at $100,000 per enterprise per calendar year
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Self-sponsored Funding Types
- MCES
- Singaporean aged 40 years and above
- 70% of course fee funded
- Normal
- Singaporean / PR aged 21 years and above
- 50% of course fee funded
